The practice of "deal mediation", which capitalizes on the expertise of mediators to help the parties reach the best possible agreement, should become a method of the future.

Negotiations traditionally take place between parties, without the intervention of a neutral third party. Several difficulties can then hinder their success or, at the very least, not allow an optimal agreement to be reached.

Many problems could be avoided if a mediator were present from the beginning of the discussion of a commercial agreement. The "deal mediation" is a facilitated negotiation with the help of a neutral third party, in the field of commercial transactions where no dispute has emerged. The "deal mediator" can intervene at two levels to improve the negotiation process between the parties. Firstly, he will ensure, as far as possible and respecting the principle of self-determination of the parties, that they reach an agreement. Second, it will work to ensure that the agreement, whatever it may be, carries the highest possible value for each party; that is, that each party receives the maximum possible benefit.